Connection, normalcy and fierce loyalty: why life is sweet on small market NBA teams

Two-time NBA All-Star Reggie Theus remembers the 1981 playoffs. In a “big time” opening round series, his Chicago Bulls faced the New York Knicks. The first game tipped off in one of the world’s most famous arenas, Madison Square Garden, and it included stars such as Artis Gilmore, Bill Cartwright and Michael Ray Richardson. The Bulls won game one and went on to win the series, playing Larry Bird and the Boston Celtics in the next round. Theus scored 37 points in the clincher against New York, an overtime victory in the Windy City. But it was a thrill he never quite felt again.